You have amazing skills that people can pay for. You know that there is a demand for them. But maybe fear holds you back. You rehearse in your mind all the failure cases you know. So and so went into self employment and failed. Maybe you even tried it in the past and failed too.
The truth of the matter is that the school system prepares us to be employees, to work for someone else. Unfortunately, there are not enough jobs to absorb the hundreds of thousands of Kenyan youth who join the job market from tertiary colleges and universities.
This is further compounded by the fact that the skills to equip people to employ themselves are intentionally left out of the curriculum. That explains the high failure rate among those who start businesses, with over 400,000 businesses closing annually in Kenya.
The good news is that just like any other skill, the skills required in order to become successfully self employed can be learned.
Do not risk taking the route to self employment when you are clueless about what it takes to build a successful business. How will you structure your business? How will you finance the business until it breaks even? How will you get clients?
Know what to expect
Increase your chances of success
Building a successful brand takes time