You are echoing the words of many other business people; “Business is not doing well right now” until you have convinced yourself that it is actually true. You have allowed yourself to believe that statement so you are not doing what you should be doing to bring in new clients. After all, business is down for everyone and not just you.
How does that consolation help you? Does the landlord still expect to collect rent from you at the end of the month? Do your children’s school heads understand that business is down right now so they are going slow on demanding for school fees payments?
Is business down for the school heads, for the landlord, for the owners of public vehicles, for owners of supermarkets? Are clients paying them or is business down for their clients? If there are business people who are being paid in this same economy, it means that business is not really down but there are some things that you are not doing right and that is exactly why your business is not getting enough clients.
You have not demonstrated enough value
Why are people still paying rent and school fees for their children yet the economy is doing badly right now and business is down? Because the pain of missing out on what they are paying for is much bigger than the price they are paying.
When value exceeds price, people will give money. If people are not paying you because the economy is doing badly, it simply means that you have not spoken to their toothache, the problem that your services or products solve.
You are not visible to enough people
In business, it is out of sight, out of mind. If people don’t hear about you, then they stop thinking about you and the competition starts to gain ground. Your business might be struggling financially but one thing you cannot afford to do, is to slow down on marketing.
Cut down on some non essential expenditure and free some money for marketing. Get out there on social media and be visible. Use Facebook, Twitter, Instagram, LinkedIn, Google+ and Quora. Just get your message before your target market.