One thing explains the high failure rate in network marketing. Many people get into the business with the idea that it is some kind of a short-cut to success or to riches. Success does not come that way in any venture. Many join with an impression of a quick, rosy road to riches. They enroll, do nothing or just the bare minimum and wait for the riches to come. It is anybody’s guess what happens after that.
Imagine this scenario. You are out of job and want to be able to pay your bills, so you open a business, maybe a clothing shop. You don’t bother to learn even the basics about how it works. You don’t take any steps to make the business attractive or even to market it. You sit there waiting for whoever will walk in by chance. This scenario is responsible for a lot of failures in network marketing.